For the first time as an MLS franchise, the Seattle Sounders will not wear Xbox jerseys. On Thursday, it was announced that Seattle-based online retailer Zulily will be the jersey sponsor for both the Sounders and Seattle Reign FC, signaling a landmark partnership between the local company and two soccer franchises. From a surprise announcement at Zulily headquarters, to Stefan Frei hanging out Pike Place Market, to an aerial advertisement of the new-look jersey, plenty of things went down the past couple days. Let's catch up.
Wednesday Afternoon
One day before it was publicly revealed, select members of the Seattle Sounders’ organization unveiled the newly embellished kits to an energetic crowd at Zulily’s headquarters in downtown Seattle.