As viral marketing campaigns go, it’s hard to imagine one much better than Ted Lasso’s ahead of the 2022 World Cup. The fictional star of the eponymous AppleTV+ show, which is getting ready to launch its third season, wrote motivational letters to each of the 26 players named to the United States men’s national team and posted them on huge signs in their respective hometowns.
Like most M. Night completists, I believe in signs.
Go get ‘em, boys! https://t.co/quFZ3kPO9U— Ted Lasso (@TedLasso) November 14, 2022The letters themselves tend to be a little cheesy.