It has been 13 months since secondary-ticketing giant SeatGeek broke into the primary market by agreeing to sell seats for the Sporting Kansas City soccer team.
Now, the latest Major League Soccer club to sign on with SeatGeek will be the Sounders, who will announce Wednesday they are shedding their longstanding Ticketmaster partnership after this season.
The Sounders said making SeatGeek their official ticketing partner for all primary and secondary sales is unrelated to complaints about Ticketmaster network outages this season that delayed fan entry into CenturyLink Field.
In fact, the Sounders’ move to New York-based SeatGeek after nine seasons with Ticketmaster had been rumored since the Sporting KC deal last year.