In the latest example of how the Seattle Sounders have found new ways to monetize what used to be Xbox’s nearly all-encompassing sponsorship, the team announced on Wednesday that it has added CHI Franciscan as their training top sponsors. This marks the first time in Sounders history that their training tops will have a separate sponsor from their gameday jerseys.
During their first 10 years in MLS, Xbox was splashed across nearly every prominent space the Sounders had. That included the gameday and training jerseys, the CenturyLink Field pitch and the tarps — what the team calls the “Green Zone.