First it was a new sponsor, Zulily, that united Seattle’s two largest professional soccer teams. On Wednesday afternoon, additional local partnerships were brought into the fold, as Reign FC announced a series of changes for the club in 2019 — including a move to Tacoma, new minority owners, and a slight name change.
The name is the easiest to explain. Given they will no longer be located in Seattle, the team is shifting from Seattle Reign FC to just Reign FC — and unveiled a new visual identity that retains the essential elements of its previous shield, with a few bold adjustments.