Sometimes even the best marketing campaign can’t help a box office flop.
The Seattle Sounders' “Summer with the Champs” was cleverly billed as a way to take a bit of a victory lap after their historic Concacaf Champions League triumph in the spring. The celebration of that victory — which might seem like a lifetime ago at this point — was to culminate with the banner drop in front of the Portland Timbers. Which it did. Of course, that party was decidedly spoiled on the day, and the Sounders haven’t had a chance to celebrate since.