Unprecedented demand for Saturday’s MLS Cup final between the Sounders and Toronto FC has sent fans scrambling to the secondary market to either buy tickets or unload them for huge profits.
It took just three minutes Monday for fans to snatch up about 10,000 remaining tickets that MLS made available to the public. Before that, Toronto FC had dispensed of its allotment of 20,000 tickets last weekend, with most going to season-ticket holders and club sponsors.
MLS controls ticket distribution for the game, to be played at an expanded 36,000-seat BMO Field in Toronto. Chris Leyden, a spokesperson for SeatGeek, the league’s official resale partner, said ticket demand far exceeds that of any previous MLS event.