After much hype, Apple finally debuted MLS Season Pass on Wednesday. The digital streaming service will carry every team’s regular-season, playoff and Leagues Cup matches for the next 10 years at least. While games are still almost a month away, this was the first chance for fans and media to get a closer look at the service.

Here’s some of what we learned:

MLS is front and center

As soon as you go to AppleTV, it’s impossible to miss the new service. It’s prominently featured just about everywhere you scroll on the page from the top tabs to farther down the page.