All sorts of gross and ugly things can happen when pro sports teams start trying to work with #brands. There’s no shortage of poorly conceived ad concepts that we could talk about. Delta’s “tifo” idea from last year comes to mind.
But every now and then a team and a brand can work together to make something really cool. This BECU ad comes as close to any in recent memory.
There’s a lot to like here, starting with the fact that it’s promoting a local credit union and features Cristian Roldan and Jordan Morris rocking orange-slice-smiley-faces giving each other a perfectly awkward fist bump.