By now, Seattle Sounders fans should probably be familiar with the work of MLS Watercolorist. Their work has been featured on a matchday poster, as a monthly comic in the team’s program, and we use their artwork here on a weekly basis. Despite all that attention, their biggest success may be #CatScarf.
What started as a Twitter joke turned into an organic campaign — #JusticeForCatScarf — and is now a real thing. So real, in fact, that they’ve now nearly sold out of the 400-scarf order. The idea was so popular that the first 30 scarves were only made available to people who could solve an online jigsaw puzzle and those sold out almost immediately.