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Where was the NFL’s new helmet-contact rules on Bradley McDougald’s punishing hit on Raiders’ Amari Cooper?

Remember during the preseason when NFL game officials threw penalty flags for any hit to a player’s head? Remember the controversy over a new rule that prohibited any player — on offense or defense — from initiating contact with his helmet?

There were so many penalties called, even on incidental helmet-first contact, that some players feared the game was being ruined.

It led to ejections and the threat of suspensions. Remember?

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Yeah, well, that isn’t happening any longer.

The new rule certainly didn’t protect Oakland wide receiver Amari Cooper on Sunday.