The Seattle Seahawks official Twitter account got creative with its schedule announcement, mixing in a subtle jab at its opponents in the process. The Seahawks put out a recipe video for cupcakes with ingredients, including Arizona cactus, L.A. sand, New England clam chowder and more, that represented all of their opponents for the 2016 season.
After all the mixing and baking was complete, the Seahawks announced their official schedule using cupcakes adorned with replica helmets of each of their opponents. The original video and slight dig at Seattle's "cupcake schedule" garnered plenty of fanfare and positive reactions on social media from the "12s" in response.