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The NFL desperately needs a streaming service

Cord-cutting a real thing, and it isn’t something that is going away. Millions of Americans have already cut themselves loose from outrageous cable and satellite TV prices. The NFL is missing out on a great opportunity by not offering an option to stream games online.

The major issue right now is that DirectTV owns the rights to out-of-market games for their NFL Sunday Ticket package. CBS and Fox own the rights to the in-market games. The current broadcast agreements would require that those company independently offer online streaming, and they have little incentive to do so.