PHOENIX (AP) — The winter and spring months are tourist season in Arizona, with visitors descending upon the Valley of the Sun to escape the cold and enjoy the outdoors.
The Super Bowl adds another layer of boisterousness, the extra 100,000-plus people filling bars, restaurants and parties across the desert.
Throw in the Phoenix Open, the PGA Tour's version of a boozy mosh pit on grass, and the Phoenix area transforms into a weeklong Valley of Fun.
“The buzz is definitely here,” said Jay Parry, president and CEO of the Arizona Super Bowl Host Committee.