Richard Sherman, now one of football's most prolific pitchmen, said he doesn't have some master plan to craft a particular image in his endorsement choices.
The Seattle Seahawks cornerback has starred in ads showing how he deals with claims that he's the best in the game. He's also dangled from a helicopter alongside a blue-body-paint-wearing fan in a soup commercial.
Sherman's latest endeavor involves eating beef jerky with Rob Gronkowski while wearing a Snuggie.
"I'm not taking myself too seriously," Sherman said in a recent phone interview.