Sports franchises connect with fans in ways many other corporations don’t. Attendees at a workshop in downtown Seattle heard tales of the changes that can occur in an industry where technology plays a major role. But also, of how personal interaction and a human touch can still pay huge dividends.
Inside sports business
The thing about marketing in sports versus all other industries is that nobody dons a Heinz ketchup jacket hoping to look cool.
That’s what two-dozen attendees were told at the start of a sports marketing workshop last week at Seattle’s downtown School of Visual Concepts.