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Seahawks reach new ’12th Man’ trademark agreement with Texas A&M

Texas A&M University and the Seattle Seahawks have reached a new license agreement regarding the Seahawks’ use of the phrase “12th Man,” the university announced in a news release Thursday.

The agreement introduces some new restrictions for the Seahawks’ use of the phrase. The team will no longer be able to use “12th Man” on the Ring of Honor in CenturyLink Field, and the Seahawks will also no longer refer to the “12th Man” on social media, and the Seahawks will continue to focus their branding on either “12” or “12s,” which are trademarked by the team.

The organizations initially entered into an agreement in 2006 after Texas A&M took legal action against the Seahawks for unauthorized use of the “12th Man” trademark.