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Seahawks’ complex persona makes them unique, and successful

Related Topics: Persona

No, Doug Baldwin wasn’t critiquing “Seinfeld” when he said on Tuesday, “I think it’s a story about nothing.”

As you probably guessed, Baldwin was referencing the explosive ESPN article that detailed alleged disharmony in the Seahawks’ locker room. It has become a prime talking point now that the players are reunited for organized team activities.

Baldwin being Baldwin — i.e., one of the most thoughtful and perceptive players on the team — he eventually made it clear that “nothing” really was something. And that “something,” encompassing the complexities of the Seahawks’ collective persona (and management’s willingness to embrace their individuality all the way to the brink of chaos) is the secret sauce that makes them so unique — and so successful.