“You want a set up where it’s not a fair fight! You have to INNOVATE and ADAPT! At ALL times!”
“You have to embrace a rapidly changing battlefield!”
“No bad teams. Only bad leaders!”
John Schneider sat at attention, which the booming, barrel-chested, shaved-headed speaker before him demanded. The Seahawks general manager scribbled notes inside his training folder, the black one stamped with the words “EXTREME OWNERSHIP” and “LEAD. WIN.” He asked questions. He immersed himself in leadership like he was preparing for next week’s NFL Draft.
Which he was. In his distinctive way.
This was no NFL seminar or league meeting.