If there is an NFL season in the midst of this COVID-19 pandemic, there won’t be full stadium capacity for fans.
Sports Business Journal reported that the league has blocked off six-to-right rows of seating for every stadium, a move designed to “protect players, coaches and team staff from coronavirus exposure, but it would also free up that space to become lucrative sponsorship assets.”
It’s SBJ, so of course they explored this from the angle of the advertisers, and I might as well give you a little clip about what this all entails.