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Pete Carroll’s Air Monarch IV comfort sneakers prove a bestseller for Nike

Business Insider this week profiled the success of a certain model of Nike sneakers that should be very familiar to Seattle Seahawks fans by now: Pete Carroll’s Air Monarch IVs.

According to Dennis Green (no not that Dennis Green, the former Stanford, Minnesota Vikings and Arizona Cardinals coach who died last year but was himself also a connoisseur of classic coach’s footwear; or even that other Dennis Green, the Romanian sneakerhead behind Eastern Europe’s most fresh dipped collector blog Sole & Shape), the Grey-Haired Assassin’s preferred cradles are “arguably one of the most important in [Nike]'s lineup and a perennial best-seller.