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Panera joins the parade in keeping food simple

Panera joins the growing ranks of food companies and restaurants that have announced plans to eliminate a variety of artificial preservatives, flavors and colors in response to consumer demands for transparency and simplicity in the foods they eat.

Acesulfame K.

Ethoxyquin.

Artificial smoke flavor.

The first, an artificial sweetener; the second, a preservative; and the third, a flavor enhancer, are just a few of the ingredients Panera Bread wants to banish from its kitchens by the end of 2016.

In doing so, Panera would join the ranks of food companies and restaurants that have announced plans to eliminate a variety of artificial preservatives, flavors and colors, as well as different kinds of sweeteners and meat from animals raised with antibiotics, in response to consumer demands for transparency and simplicity in the foods they eat.