Budding sports technology companies soon will have a chance to create apps and hardware that involves some of the most high-profile football players.
The NFL Players Association (NFLPA) is launching an accelerator for tech startups that develop any kind of technology related to sports whether it be apps for devoted fans, tools for athlete training or analytics for teams.
The OneTeam Collective, as the program is called, will give startups resources such as access to investors, mentors and NFL players themselves. The program is launching with five founding partners in the business world, including Seattle-based Madrona Venture Group, as well as Kleiner Perkins Caufield & Byers, Intel, the Harvard Innovation Lab and LeadDog Marketing Group.