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Marshawn Lynch sells Skittles in bulk

ESPN.com | September 1, 2015

Related Topics: Marshawn Lynch, Seattle Seahawks, Skittles (confectionery), Candy, Super Bowl

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  • Darren Rovell, ESPN.com Sports Business reporter Close
    • ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06
    • Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News
    • Formerly worked as analyst at CNBC

In the scheme of brilliant marketing ploys, this one is near the top.

On Tuesday, Skittles had its spokesman, Seattle Seahawks running back Marshawn Lynch, on for a segment on shopping network EvineLive to sell the rainbow candy.

See full article at ESPN.com