You want a set up where it’s not a fair fight! You have to INNOVATE and ADAPT! At ALL times!"
"You have to embrace a rapidly changing battlefield!"
"No bad teams. Only bad leaders!"
John Schneider sat at the attention the booming, barrel-chested, shaved-haired speaker in front of him demanded. The Seahawks general manager furiously scribbled notes inside his training folder, the black one stamped with the words "EXTREME OWNERSHIP" and "LEAD. WIN." He asked questions. He immersed himself in combat leadership like he was preparing for next week’s NFL draft.
Which he was. In his uniquely Schneider-ian way.