Football fans should all be thrilled about the news that they can now use a special hashtag to drum up an emoji for their favorite team on Twitter.
But some of the hashtags seem more like they came from a corporate brainstorming session than from any actual fans.
For the Cincinnati Bengals, the hashtag #WhoDey sounds more like a jab than something an adoring fan might use.
The Pittsburgh Steelers must have gotten last pick, with the uninspired #HereWeGo, albeit, fans have used it.
Others are more to the point, like the Kansas City Chiefs' #Chiefs, the Jacksonville Jaguars' #Jaguars and the Buffalo Bills' #GoBills.