No need to get too excited, CenturyLink just re-upped on the naming rights for the next 16 years. Seems smart. But what if they hadn’t?
There is no shortage of local prestigious and/or behemothian corporations who could afford to play the naming game, and who could use the association with a winning team run the right way.
The field is already called XBox pitch when the Sounders take to it for home games. So why not just put the whole facility under the Microsoft umbrella? Paul Allen knows a guy.
Amazon seems to have carved out a nice little niche this century.