A year ago, the NFL took its "Football is Family" slogan in an interesting direction with a 60-second "Super Bowl Babies" spot that aired during the big game.
Now the league is back at it with a 30-second "Super Bowl Baby Legends" ad, featuring toddler versions of some of the biggest heroes in the game's history.
Included are a sunglasses-wearing, mustachioed Mike Ditka, complete with a Bears sweater vest; a wild-haired Joe Namath draped in a fur coat; a hoodie-wearing Bill Belichick with an expression to match; an eccentrically dressed Von Miller with a cowboy hat and glasses; and, of course, Vince Lombardi donning a fedora and trenchcoat.