Amazon.com won the rights to broadcast 10 National Football League Thursday night games live online this season as part of its video subscription service, the online retailer’s latest effort to boost the value of Prime membership.
The e-commerce giant paid $50 million for the one-year deal, according to a person familiar with the agreement. An Amazon spokesman Tuesday confirmed the company gained the streaming rights to the games, but declined to comment further.
Twitter had a similar deal for the NFL’s Thursday night games last year, kicking off a strategy to expand video and boost its appeal to a broader audience.