Fantasy football content should provide utility. You should walk away after reading a column and say to yourself, I feel like I can manage my team a little better now.
For anyone who's consumed 15 Transactions this season, first off, thank you. It's greatly appreciated. But, second, you'd be right to assume that the article loses a bit of its luster once trade deadlines pass.
If you can't actually act on a buy or sell recommendation, then what's the point?
Well, I'd argue that confidence still matters this time of year -- if a player is a sell, then you should feel less confident in said player over the next four weeks of football.