ANAHEIM, Calif. — When Jean Segura arrived to Safeco Field on Monday afternoon to catch the bus for the team’s flight to Anaheim, he was greeted with a surprise — all of his teammates were wearing crisp white t-shirts with a his picture and the words “Send Segura.” It’s the motto of the Mariners’ elaborate and overwhelming social media campaign that features videos, contests and giveaways all to generate enough votes to send Segura to the All-Star game as part of Major League Baseball’s Final Vote promotion.
“It says a lot about our marketing department and the job they do,” manager Scott Servais said.