Livvy Dunne photographed in New York City in May. Bodysuit, Courrèges, $740. Jeans, Et Ochs, $695. Earring, $2,970, ring, $1,570, Cartier. Mules, Manolo Blahnik, $745.
On July 1, 2021, Louisiana State University gymnastics star Olivia Dunne was in Times Square staring up at a 73-foot-tall version of herself. A video clip that played on the billboard showed the most-followed athlete in college sports starting a flip on a beach on TikTok and transitioned to her sticking a landing in her LSU uniform in the school’s arena, her arms lifted triumphantly overhead.
The campaign, which was paid for by LSU and spotlighted other athletes as well, was a victory lap following the NCAA’s decision to overturn its 115-year prohibition on student athletes earning money for their name, image, and likeness (NIL).