Being a historic preservation professional married to the director of a creative agency, I am constantly being challenged to appreciate the value of new things as much as I love the past (before I met Ethan, I would happily have plotted my overseas time travel to 1920s London and never looked back, even if it meant being dead by now). Ethan’s perspective has opened my eyes to the incredible ways in which new media can transform preservation advocacy, and how critical it is that preservation groups jump on the new media bandwagon. If you’re at all tapped into this world, you’ve probably seen the stats showing that social media is no longer an option for businesses; rather, it’s “just the ways things are.