Credit: Tero Vesalainen - shutterstock.com
There was a time we lived by the adage – seeing is believing. Now, times have changed. While Artificial Intelligence has evolved in hyper speed –from a simple algorithm to a sophisticated system, deepfakes have emerged as one its more chaotic offerings.
A deepfake, now used as a noun (i.e., This is a ‘deepfake’), actually refers to the process of using artificial intelligence to produce or modify movies, images, or audio so that they seem real but are actually altered or synthesized.
Consequences snowballed, and quickly – In 2022, a viral deepfake audio of the CEO of Mumbai energy company declaring a massive price hike temporarily tanked the company’s stock due to shareholders’ panic.