Everyone goes to Safeco Field for different reasons. Some like to study swing paths and pitcher mechanics; others prefer to see how many beers they can drink before the eighth-inning cutoff. For both committed super fans and casual social participators, though, the stadium’s corporate sponsorships typically don’t occupy too much mental space. Maybe you use branded advertisements as a landmark: “Meet me at the Din Tai Fung,” or “Our seats are right above the Boeing sign in right field.”
For Ingrid Russell-Narcisse, not only does she go to Safeco Field for work purposes, she also devotes more time and thought to Safeco’s corporate sponsorships than perhaps anyone on the planet.