SAN JOSE -- With its plan to rename Spartan Stadium after a credit union in exchange for $8 million, San Jose State joins a growing number of universities nationwide striking lucrative corporate deals to rebrand athletics facilities.
The partnership, which California State University trustees approved last month, will turn San Jose State University's football and soccer team turf into "CEFCU Stadium — Home of the Spartans," or just "CEFCU Stadium." That's short for Citizens Equity First Credit Union. While other California schools have entered similar deals for smaller sports centers like basketball arenas, SJSU will be the first NCAA Division I school in the state to sell naming rights for its stadium to a company.San Jose State's Spartan Stadium now named after credit union
