The San Jose Sharks have partnered with Tico Sports, a company that specializes in “partnership with Professional Sports teams to drive an interactive strategy with the Latino audience,” to launch a multimedia Spanish language experience for Sharks fans.
Included in the launch is a new website and Twitter feed (as well as other social media platforms) with Sharks news entirely in Spanish. The Twitter feed plans to feature live tweets during games, as well as pre- and post-game content, just as the English Twitter feed provides. The website will provide Spanish features and game previews.