The Sharks have revealed new secondary logos – not to be confused with the club’s main logo, which remains unchanged – as part of a new marketing campaign beginning with the 2016-17 season.
The logo will not appear on any of the club’s three jerseys for this season, though, according to a team spokesman. Instead, it will be utilized in a limited number of marketing applications, such as a “Los Tiburones” jersey giveaway on Oct. 29.
Graphic artist Terry Smith, a Bay Area native, designed the new symbol, which features a teal shark bearing its teeth without the standard hockey stick between its jaws.