It takes just a moment upon meeting and sharing a few words with Carlos Cesar Rivera to realize that the veteran radio man’s voice was made for the airwaves.
The 61-year-old’s lustrous and buttery baritone has graced the radio for almost 44 years and has allowed him to work in various countries. He has also been the voice of international campaigns of brands like Chevron and Honda and reached thousands of ears over his career both on the radio and in packed stadiums.
It takes only a few more seconds after that, though, to realize that the real star of the show is Rivera’s immense heart that allows him to connect, understand and empathize with the daily life and plight of his Spanish-speaking audience.