SAN JOSE, Calif. – The San Jose Earthquakes and Fanatics, the global leader for licensed sports merchandise, announced a new, long-term multichannel retail partnership in which Fanatics will take over in-venue retail operations for the club throughout Avaya Stadium. The deal builds on Fanatics’ existing e-commerce partnership with the team through its operation of MLS Shop, and will create a seamless, onminchannel platform for fans whether shopping for merchandise and apparel on their computers, on their phones or at the Quakes Team Store at Avaya Stadium.
“We are pleased to partner with Fanatics and utilize their expansive platform to benefit our fans,” said Earthquakes Executive Vice President Jed Mettee.