San Jose, Calif. (Jan. 17, 2017) — The San Jose Earthquakes and Recentive Analytics, Inc (“Recentive”) announced today a partnership to employ Recentive’s machine learning platform, Precast, to provide strategic insight and predictive analytics. Recentive’s cloud based ticketing solution will be used across the Earthquakes’ sales, service and marketing teams to position the organization to further engage the energized fan base. The club will utilize Precast’s ticket usage, single game sales, package upgrade and retention prediction feeds ahead of and throughout the season.
“We are proud to partner with such an innovative and pioneering company in retentive analytics,” said Earthquakes Vice President of Business Operations and Analytics Richard Fedesco.