The first time you watched it, maybe you didn’t notice. Local programming is still, even in the streaming era, inundated with advertisements, and most people are staring at their phones during commercial breaks anyway.
Hell, maybe you didn’t notice it the second time either. Or the third. Or the fourth. But somewhere along the line — the fifth viewing, the 26th viewing, the 83rd viewing, the 247th viewing, the cheesesteak commercial registered.
Perhaps initially, you only tracked the cheesesteak itself. "Looks like a yummy cheesesteak," you thought. Or your subconscious conveyed the same information. Eventually, though, if you’re a true San Francisco Giants fan, you paid attention to the full, inescapable Cheese Steak Shop advertisement starring outfielder Alex Dickerson.