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In late 2002, a marketing firm trying to reinvent Las Vegas believed it had captured the allure of the city in a commercial worthy of the Super Bowl.
The ad features a woman in a silky blue top and stiletto boots sliding into a Vegas limousine. She flirts with the driver, tussling his hair, before disappearing from view. When they arrive at the airport, he opens the door and, to his surprise, the woman hops out dressed in business attire, her hair up in a tidy bun, talking on her phone.
The spot ends with five words: "What happens here, stays here.