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Senators to Correct Their Brand

At the introductory press conference that announced that Tom Anselmi would be succeeding Cyril Leeder as the Senators’ president and CEO, Senators owner Eugene Melnyk spoke to this organization’s need for someone who could do two things: 1) use their extensive land development experience to coordinate the Senators’ LeBreton Flats arena project; and 2) invigorate their brand.

Although the LeBreton Flats project could take years to come to fruition, it sounds like Tom Anselmi is already looking at relatively simple solutions to address the Ottawa Senators’ brand.

According to a Ken Warren Postmedia article, the organization is already looking at turfing their criminally uninspiring 3-D logo and extension, doing away with the set of home and away jerseys that they have used since 2007.