Cruise, the San Francisco-based driverless car company, is amping up its goodwill campaign with a major local partner: the San Francisco Giants.
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The General Motors subsidiary rolled out the sponsorship on Thursday, revealing a new team jersey sleeve patch — complete with a driverless car, the word “cruise” and strips of sunset orange in both Cruise and the Giants’ signature colors — as well as a plan to install more than 100 electric vehicle chargers in Oracle Park lots.
The patch deal, set to run through 2025, comes in the first year MLB has permitted teams to pursue jersey sponsors, with about half the league taking advantage so far.