The San Francisco Giants have formally unveiled their new City Connects and it’s an extremely loud and incredibly musical departure from the previous look.
From a strict marketing standpoint, I think it’s a little rough seeing the word GRADIENT twice in a single graphic. Unless... are the kids into gradients now? Somebody DM the Menswear Guy and let me know.
Maria Guardado relayed the team’s intentions behind the look in a post on sfgiants.com this morning:
The City Connect jerseys also include a glove patch on the sleeve, which is inspired by warped 1960s gig posters and “embodies San Francisco’s movement, creativity and rebellious spirit.