The San Francisco Giants are a big part of one of the stranger ad campaigns of the year.
The sports apparel brand Fanatics and its various subsidiary brands like Topps and Mitchell & Ness have made Tuesday “Tom Brady Day,” because it is Dec. 12 and Brady’s number was 12.
The bizarre marketing stunt includes an entire fabricated reality in which Brady stuck with baseball. Brady played baseball in addition to football in high school, and impressed enough to be drafted by the Montreal Expos in 1995. But rather than sign for Montreal and head to the minors, he went to play quarterback at Michigan and eventually had a Hall of Fame-worthy NFL career.