Will Holland
Staff Writer
Oct 8, 2011 was a sad day for Oakland Raiders fans, as former coach and long time owner Al Davis died of heart failure in an Oakland hotel. Davis was long recognized as the face of the Raiders, coining the phrase “Just win, baby,” which became a montre for the franchise and a symbol for the bad boy mentality that the Raiders have long embodied.
For true Raider fans, “Just win, baby,” evokes memories of old tales of the Silver and Black, which depict players like Fred Biletnikoff and Lester Hayes lathering their hands in Stick ‘Em to gain advantage, and Raider legends like George Atkinson and Jack Tatum dealing out bone-crushing hits to daring ball carriers.