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ZTA and A Crucial Catch partner up with the 49ers on Sunday for BCA/Pinktober

It's that time of the year when the NFL goes pink: towels, sweatbands, and shoes but thankfully this year, no referee flags.

Breast Cancer Awareness is personal for me, my mother is a survivor as well as three of her aunts. It is also very personal for San Francisco 49ers head coach Jim Tomsula, whose mother is a FIVE TIME survivor. Sunday's game at Levi's will mark the 8th year that the 49ers have teamed up with national sorority ZTA and A Crucial Catch to raise breast cancer awareness.

BCA is the primary philanthropy of ZTA.