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Why aren't the 49ers playing Bruce Ellington more?

The San Francisco 49ers found early success in Sunday's game against the New York Giants, with two quick passing plays to wide receiver Bruce Ellington. Ellington, a fourth-round pick in 2014, has consistently been regarded as a player with a lot of potential but hasn't done much on the field in his 16 career games. He's fast, agile, elusive and has the makings of a playmaker.

He showed that on those two plays, picking up 39 yards on the two receptions.

But they were the only two snaps Ellington played in the game.